Conventions of dance music

Conventions of dance music

Cinematography-

Handheld camera-work- The use of this allows to add excitement, as there are not still shots. This really helps to re create a party with the camera work.
There is a very wide range of camera work and shots which help to deliver different feeling throughout the video. However there are a lot of close-ups as these allow the viewer to see the facial expressions of the people in the video.

Mise-en-scene-

Lots of different scene from night clubs and other party venues, with lots of bright colours and flashing lights to re create a party.
Lots of people dancing- anything from break dancing, street dancing, raving or any other form of dancing. This shows people having a good time which should link to the rhythm of the song.
The actors in the video should be people in there late teens to early 20's as this is the main age range for partying and going to night clubs.
Lots of summary scenes which put people in a good mood-(beach scenes)
Girls wearing bikinis and men in swimming shorts. As this will show the nice weather and people having a good time.
High key lighting
Fun and happy atmosphere

Sound-

Upbeat music – because this type of music makes you want to dance, and it makes you happy.
Repetitive drum beat to keep the rhythm going.
Majority of the song would be produced sounds – techno/ electronic style.

Editing- 

Fast paced and to the beat – A cut to a new shot is usually every 1 or 2 seconds
Usually cut together to tell a narrative – a cliché example would be a relationship between a male and a female

An example of this would be David Guetta 'when love takes over' featuring Kelly Rowland. The video shows the viewer David preparing for a DJ set with all of his mixing equipment. We also see Kelly Rowland walking in the bright sun in a seaside location. A lot of the cinematography is handheld as this adds to the excitement of the video. There are also many different close-ups of Kelly Rowland singing throughout the video. At the end of the video we see a night club/party scene which is very usual within the dance genre. Instead of the conventional use of flashing lights, in this video we see people juggling with fire as this is a different way of using bright lights.