Week 2

 This was our first lesson back from the six weeks holiday and we were asked to create an essay which covered the following points:

-comparing to theory
-the genre
-how did it fit with conventions
-stereotypes
-narrative, performance or concept
-did the lyrics fit
-iconography
-mise en scene
-camera work
-editing
-relating to the artist
-purpose

For my essay I decided to write about the song riptide by Vance Joy. The reason I chose to do this song is because not only did I like the song but I also really like the music video with it. It wasn't like most videos as it had its own look and feel and this drew me into the song more. The genre of this song was indie which means not many people would know about it and it would allow me to create a very good essay to thoroughly describe the song. This is also the main genre that I listen to so I would know songs that I could compare the video to.

Overall I learnt a lot from this essay because it showed me many new things of what I need to look at when analysing a music video. I also found many new conventions of music videos and how they should be applied to the specific genre. From all of this I will be able to put this into context when it comes to making our music video. Which will really help us to make a professional and appealing video that will cover all the aspects that popular videos do today.
We looked at Andrews Goodwin theory. His most famous quote is "Music video is not primarily a commodity form, but a promotional one". This theory has really broadened my approach when it come to looking at music videos. This is because I now know that not all videos are for entertainment, they are simply for promotion. I agree with Andrew Goodwin's quote because from my research I saw many videos that included products from many well known businesses. This was anything from coca cola to Dre beats. From this I will take into account his theory to make sure my music video isn't a promotional one.

We looked at what makes people a star. I really enjoyed doing this task because it allowed me to not only find out more about Frank Sinatra but also many of his achievement and how successful he has been. I really enjoyed doing this task as I could carry out lots of research into a singer I am very fond of.

The questions I developed for my star, which was Frank Sinatra were...

what is to be a star?
what gives someone start quality?
what aspects of a star can you see in your artist?
what are the biggest stars now?